If you cannot communicate with your customers efficiently, then your competitors will always find a way. It sounds a little patronising, but it's true. Successful businesses may have brilliant products or offer excellent service. Still, they also need the ability to communicate clearly with new and existing customers.

There are several solutions available for every business. A traditional PABX type telephone system is the most basic, with physical telephones connected via dedicated telephone cables back to a central exchange. These PABX systems were often difficult to expand. They required different modules to provide additional functions such as Voice Mail, Music on Hold, Paging etc.

Whilst PABX systems can still be very cost-effective for small static businesses, the more modern VOIP systems utilise the inherent power of the internet to move voice calls around as tiny packets of data. furthermore, this technology throws open a whole range of additional functionality by utilising simple APIs [Application Programming Interface] familiar to computer programmers for years

These APIs allow the modern telephone system to fully integrate with all aspects of the user's business, from the simple logging of calls against customer records to complex interactive voice response and automated ticketing systems.