What are Breadcrumbs and How do They Help with SEO?

Breadcrumbs are an important part of website navigation structure and can provide a significant boost to your website's SEO, when used correctly. Breadcrumbs are a type of internal navigation method that enables visitors to easily track their progress as they move through the website.

These navigation tools are typically displayed at the top of a web page and usually consist of a series of links, showing the user their current location within the website structure. This allows visitors to go back to a previous page, or jump to a higher-level page without having to use the back button or scroll to the top of the page.

Breadcrumbs can help improve website rankings in search engines like Google, Bing and Yahoo. Search engine crawlers look at a website's internal links, and the use of breadcrumb navigation can make it easier for the crawlers to understand the structure of the website. This can also improve the navigation experience for visitors by providing a visual “map” of the website.

In addition, when optimizing a website for search engines, breadcrumbs can be used to highlight keywords used in the website’s content hierarchy. This can help search engine spiders to quickly identify the relevance of a particular page within the website structure.

At Zero42 Ltd, we specialize in digital media and SEO services, and our experienced team can help to ensure that breadcrumbs are implemented correctly on your website. We can provide expert advice on how to structure the website, and our optimization of the breadcrumb navigation can help to improve a website's search engine rankings.